Every time I finally find something interesting to watch on the TV, and it’s finally getting interesting, the network, in all its wisdom, cut to a commercial break. I have nothing against commercials, well actually I do but I’ll leave that for another blog, it’s the promos that push my blood pressure through the roof. How many times can I see the same game-show host promise that he has a surprise for me that will throw me off my chair, or see the tears of a reality show contestant with an I.Q. of about four and multicolored nails exclaim: “He promised he loved , that I was his one and only, but then that tramp came along and ruined everything.”
 I am not a great mathematician but if every promo is at least 30 seconds and they broadcast it 20 times a day, a week in advance of the stupid program you never intended to see anyway, thats seventy minutes of programming. They could have given me the entire episode, including commercials, in that period of time with a few few minutes to spare for a promo of a different show. What makes the network producers think that if I see three twenty year old bikini clad survivors eat live bugs 600 times in a single week I will actually tune in and watch the episode in its entirety? I have a better suggestion. Turn the promo into a show. Take the program, block, stock and barrel, and divide it into segments – not 600, thirty will do fine. In that way, between the weekly episodes, you get another complete episode cut into fragments Youtube style. It’s like the Perils of Pauline all over again. It could really catch on and it sort of fits the aptitude of the Twitter generation. Maybe I’ve got something here. The thirty second TV spot. Viewers will stay tuned to commercial breaks in order not to miss one segment. It has endless possibilities. Soaps, stand-up comedy, Sesame street. I think we have a winner here! Now if I can only get the networks interested.

Google GmailGoogle ReaderLinkedInDiggShare